Agreed, But im a firm beliver that retention is MUCH more more important than recruitment. 30,000 a year may still seems like a fair bit to a 17 year old and it may be reasonable easy to spend big on fancy adds (money that could be spend on keeping current troops in )but its stuff all to a 25 year old.Unfortunately that is a problem across the board in the NZDF, last time I checked Riflemen got paid well under 30,000 a year, and yet the Gov wants to make recruitment a priority.
In my opinon is a sailor (in my techo world)is not truly valuable to they have been in at least five to six years. Up to then its all just training and "Tool bag carrying". I don't believe this is much different with non technical branches and even different services. You need to worry about keeping you troops in not constanly training new plebs who get out after 4 to six years.
If you do that recruitment becomes much less of a issue and you have a much more skilled defence force.