This article provides some background to the opposition by the Ukrainian people to the then government
How Ukraine’s Orange Revolution shaped twenty-first century geopolitics - Atlantic Council
have included some material from WIKI that goes further into the murky politics of the time and some of the questionable actions by the government which led to widespread demonstrations ,unlike the Russian led "little Green men" and masked thugs in the East and Crimea
2014 Ukrainian presidential election - Wikipedia
I believe the following images tell the whole story.
Note that Kravchuk was the only head of state in the post-Union space (Baltics aside, they were never really Soviet even though they were) who lost his first actual election. Kuchma, who wasn’t a Russian puppet but definitely had a more moderate attitude towards the balance with Russia, took the throne and remained in power tor the following 10 years. His reelection in 1999 is about the only one that deviates from the regular pattern, all the way to Mr. Zelensky (and his election wasn’t really that much of a deviation either, which will be visible in the last image):
Why is that? Why is the west voting for “moderate” Kuchma and with such a strong support? Well, the answer is simple: he ran against a communist who received 38% of the vote. That would be 8 years after the collapse of the Union.
Then came 2004 and orange revolution. The map clearly shows who was upset and to what degree. Note that there were two groups upset for different/opposite reasons.
Five years later, Yushchenko went into the abyss and Yanukovych won the election over Timishenko (who later served a term in prison, abrupted by the next revolution). The results of the 2010 election are about the same as ever in terms of the division of the country:
Note here that the support for Tymoshenko in the west wasn’t as strong as it was for Yushchenko 5 years prior, but she won some regions over Yanukovych that Yushchenko couldn’t. That is because she was perceived to be a more moderate candidate, especially after the opponent was labeled to be a Russian puppet, which, of course, he wasn’t.
And so came December of 2013, followed by 2014, before the president’s term was over. We all know what happened then. So the next map of the election results looks like a familiar image:
The main observation here is that the western Ukraine never had such a weak (relatively speaking) support for their preferred candidate previously. This can partially be explained by the fact that there were a few people running, including recently freed Timoshenko, but overall pickings were pretty slim. Especially given the censorship, including by force, literally. Anyway, we all know how that went and ended. That ended with Mr. Zelensky coming out of nowhere (politically speaking, otherwise he was pretty known and well liked) and swiping the next round with something like 73% of the vote. Here is the map:
Note where his support is the strongest. Including that little region in the most south-west, next to Hungary. That’d be Zakarpattia that, if you look at all of the previous maps (Poroshenko aside)is always supportive of the pro-western candidates, but just not as much as the rest of the western Ukraine. Why is that that they had supported Zelensky a little bit more than their neighbours in the west of the country? Well, to some degree because of this:
Ukraine’s parliament approved a law on Thursday that grants special status to the Ukrainian language and makes it mandatory for public sector workers, a move Russia described as divisive and said discriminated against Russian-speakers.
The law, which obliges all citizens to know the Ukrainian language and makes it a mandatory requirement for civil servants, soldiers, doctors, and teachers, was championed by outgoing President Petro Poroshenko.
He is expected to sign it into law before he leaves office in coming weeks after losing re-election on Sunday to Volodymyr Zelenskiy, an actor who mainly speaks Russian in public.
Zelenskiy, who played a schoolteacher-turned-president in a Russian-language comedy series on Ukrainian TV before launching his political career, said on Thursday his team would examine the new law to see if the rights of all citizens were respected.
“We must initiate and adopt laws and decisions that consolidate society, and not vice versa,” he wrote on Facebook.
Zelenskiy said the draft law’s origins during the electoral cycle “made it hostage to political rhetoric”, adding that it was hard to predict the consequences of adopting the law.
Source:
Ukraine passes language law, irritating president-elect and Russia.
Of course that has nothing (or not a lot) to do with the Russian language, as far the voters from that region are concerned, but Hungarian. He was, again, a moderate candidate. And, of course, that goes on top of promises of ending the war and corruption.
Also, people watch too much TV, obviously, and saw him as the guy he played in the series (which I watched most of the episodes of, I believe).
Andriy Bychenko, an analyst at the Razumkov Centre think-tank in Kiev, said the fact Zelensky is a native Russian speaker plays well in those regions but it is not a key factor.
"There are people (in Russian-speaking areas) who don't want a rapprochement with Russia but feel closer to Zelensky because he's a Russophone," he said.
According to a recent survey, Zelensky's supporters are fans of his personality rather than his policy positions.
He has remained vague on the ways he would tackle the most serious crisis to hit Ukraine since it gained independence in 1991.
Shulyatieva said his lack of political experience would not put her off voting for him.
"He'll get all that experience in a year. He'll have a group of people around him to support him."
Source:
For Russian speakers in Ukraine, a candidate talking their language - France 24
I am probably getting to the character limit on this post, so I will cut it here by providing sources for the maps above.
Images 1, 3, 4, 5 are taken from
10 maps that explain Ukraine’s struggle for independence | Brookings.
Image 2 is from Wikipedia (I didn’t want to look for a legit source and this one is good enough for the subject matter):
1999 Ukrainian presidential election - Wikipedia
Image 6, the last one is adopted from Reuters:
Ukraine election
The following article, in my opinion, describes Zelensky very well, though I do disagree with the author on some of his points. But overall, I think it is a fairly well written piece and a good portrait of the man. I am not sure if it is behind a paywall; used to be you could read one article free before it shuts a paywall on you, even if you access the same article, so read in one sitting, so to speak.
Beyond the Ukrainian president’s finest hour
harpers.org
P. S. Zelensky’s last name is the only one that isn’t underlined in red when “properly” spelled, as opposed to all last names mentioned above (though the proper spelling is what the Reuter’s article cited above did - Zelenskiy). I thought it was funny for the past long while now.