Takao
The Bunker Group
Woeful. Bad. Atrocious. Ignorant. I can keep going.@Takao
Unfortunately I think Defence, being terribly comfortable with staged pictures, videos and fluff pieces in the various Army / Navy / Air force news etc, has itself to blame somewhat.
The fact that even we who are no longer in defence, yet still interested, have to trawl through Senate Estimates to get any kind of confirmation of what is “really” going on is a large part of the issue.
Defence is terrible these days at articulating (publicly) it’s reasons for certain decisions, acquisitions, how the rollouts of capability are proceeding and so on.
So all most people get to see is the rubbish in the broadsheet media and the slightly less rubbish, but still far from perfect stuff in the specialist defence media, all of who seem to be regurgitating more or less the same information, due to how little is actually getting out of Defence.
It angers me. We talk about information warfare and the purpose of war to change minds - our PR is centuries out of date. I'm not talking about responding to anti-[weapon platform of the day], our stuff should be squared away so that we never have to do that.
And everytime someone goes to make an improvement, suggest a new approach, tackle something challenging they get shut down so hard it leaves scars. But don't worry, we have a branding manual!