To go "down", they'd need to be propelled towards Earth first. Otherwise they're staying right where they are.Supposedly the sheer velocity they accrued while entering the atmosphere did away with the need for any propulsion or warhead.
In a straight entry into the atmosphere at a 90-degree angle, the atmospheric heat-up would probably evaporate at least 80% of that 25-foot long rod - if its thick enough and of the proper material to begin with. Unless we're talking dropping at least a ton or two of hardened material in a single such launch, forget about terminal effects.
Well, accounting for Earth's rotation, potential variations in orbit, wind influence, destabilization due to the propulsion method and necessary satellite counter-thrust... you'd only be about a few thousand km off mark doing that. Probably.You just had to be right above your target when you fired.