Remember the recent NZDF recruiting campaign over the last few years featuring "
codewords" that was seemingly aimed at the social media generation (but seemed maybe just a "wee-bit" obscure if not bizarre to anyone else)?
NZDF appears have listened to criticism and have launched a new recruiting campaign that gives a more "exciting" perspective on life in the NZDF and importantly, team comradeship when in action or deployment (rather than on a "boring" staged set as per "codewords)". Well done NZDF and the creative agency!
Special Wellington has joined the New Zealand Defence Force recruitment frontline, alongside MBM following competitive creative and media pitches in late 2024. The first recruitment campaign, ‘Join a team you can count on,’ has begun rolling out around the country, building on the brand...
campaignbrief.co.nz