Army Reserve ads

gf0012-aust

Grumpy Old Man
Staff member
Verified Defense Pro
RubOneOut said:
For the Australians on this forum, what are your opinions of the new TV ads for the Army Reserve?
I've never seen any fem reservist who looks like the long haired blondie.

most of the ones I've seen have been pretty fugly. ;)
 

Supe

New Member
I haven't seen the latest Reserve ads but I've rarely thought much of ADF ads, certainly not in a positive light. Best recruitment ad I've seen is one for the USMC. It shows 'warrior spirit' and is gungho but it effectively gets across the ethos of the Marines and promotes a desirabilty to be part of that organisation. It emotes a sense of power, mateship and values. Just the sort of ad to get young blokes interested in serving in the Army.

Whenever I see ADF ads, it feels 'suburban' - middleclass, exclusive (not in a good sense) and safe. I guess that's the demographic ADF is going for though. I understand some ads will be focussed at certain groups because of requirements but there doesn't appear to be ads aimed at potential 'warriors' and as a result we see these limp ads. Perhaps these ads are a reflection of of an overly PC culture, where 'pointy end' of what our Defence force is tasked with is glossed over because it may be too confronting. End result is uninspiring pap.

I recall as a young boy watching an inspriring Army recruitment ad. It showed Australian Army battle campaigns throughout its history (I vaguely recall images of Australians in Tobruk) and done to a whistled soundtrack with of course the voiceover. That ad nailed everything for me. History, conveyed warrior spirit, mateship and had the requisite artillery going off/timed to the drum track. The sort of ad that makes you go - 'ah so thats what a digger is'. As a result you are proud and its something you want to be part of. The Australian Army is an institition to be proud of but there is a disconnect with the ads and the reality. Bah!
 

Pathfinder-X

Tribal Warlord
Verified Defense Pro
gf0012-aust said:
I've never seen any fem reservist who looks like the long haired blondie.

most of the ones I've seen have been pretty fugly. ;)
Your standard sort of goes down a bit after training for the whole summer in a camp miles from civilization. If you're going into the service expecting to see some hotties like those in the ads, get ready to be ripped off. I know I did.:D
 

scraw

New Member
Like the one where the guy is running in the pissing rain? Boy that motivates me to join!

In any event ADF recruitment is handled awfully. Manpower are bloody useless.

My last experience "we have no record".... back to the start for me.

It's a stark contrast to the US, those guys don't even care you're from overseas, they'll still try and get you into the pipeline. Here even if you show up to the single office in Melbourne (it's on the 14th floor of a building that isn't obvious to find) they tell you to spend a couple of hours on the phone and then maybe you can speak to a real person.
 

shrub

New Member
RubOneOut said:
For the Australians on this forum, what are your opinions of the new TV ads for the Army Reserve?
i think the ads r good cos they show that even if ur in the military u can still lead a normal life
 

shrub

New Member
gf0012-aust said:
I've never seen any fem reservist who looks like the long haired blondie.

most of the ones I've seen have been pretty fugly. ;)
ive been pretty lucky cos most of the service women ive had to work with have been pretty bloody hot:D
 
A

Aussie Digger

Guest
shrub said:
i think the ads r good cos they show that even if ur in the military u can still lead a normal life
Course you can. ARES only requires you to go away on a couple of 2 weeks trips a year, plus a few weekends here and there. I wish I'd stayed in. I'd JUMP at the chance to get away from my family etc, with a perfectly good and "legitimate" reason nowadays... :D
 

RubOneOut

New Member
  • Thread Starter Thread Starter
  • #11
shrub said:
i think the ads r good cos they show that even if ur in the military u can still lead a normal life
But they leave the all red tape of the recruiting process out and from what I gather, the wait for Kapooka is F$&KING long (as in months). Aussie Digger, how long did you wait to go to Kapooka?
 
A

Aussie Digger

Guest
RubOneOut said:
But they leave the all red tape of the recruiting process out and from what I gather, the wait for Kapooka is F$&KING long (as in months). Aussie Digger, how long did you wait to go to Kapooka?
About 3-4 months. I applied whilst still in my final year of High School (I was already 17) and started in March 94. I marched out in mid June 94'. Basic training was 13 weeks long back then... :mad:
 

RubOneOut

New Member
  • Thread Starter Thread Starter
  • #13
Can someone tell me how long it generally takes to get from

A. Calling 13 19 01 and giving an expression of interest

TO

B. Getting on the bus to Kapooka?
 

Snayke

New Member
Perhaps they need more or less management positions in the military for the applications eh? Could be too much bureaucracy or just a lack of people to process applications and organise everything.
 

buschy

New Member
RubOneOut said:
But they leave the all red tape of the recruiting process out and from what I gather, the wait for Kapooka is F$&KING long (as in months)
of course there going to leave that sort of stuff out, there trying to get you to join and that might be a bit hard if everyone thinks that there going to be waiting for ages
 

RubOneOut

New Member
  • Thread Starter Thread Starter
  • #16
buschy said:
of course there going to leave that sort of stuff out, there trying to get you to join and that might be a bit hard if everyone thinks that there going to be waiting for ages
Regardless of whether or not DFR informs applicants of the waiting period before training begins, some people will drop out in this period since they will not put their lives on hold waiting (beyond reason). This ultimately hurts DFR and the ADF since the former applicant has given up and will most likely badmouth them to their mates who then won't see defence as a good career choice.
I'm not sure how, but defence must try to reduce the wait times before Kapooka or any other training school. What might the defence professionals suggest to reduce wait times? I've read that people wait for months in some cases years before training though there are exceptions.
See the "Not F###in Happy JAN" thread in the ausspecialforces.com forum for more info.
 
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